Startup Feature: Speakeasy Briefs

WHO THEY ARE

Speakeasy Briefs is premium men’s boxer-briefs with a secret pocket.  This pocket is ideal for carrying a passport, money or a hip flask.”

HOW SPEAKEASY WAS BORN

“Speakeasy Briefs was launched on Kickstarter in May of 2013.  It raised $32,616 in a 30 day campaign, which was one of the 30 most funded fashion campaigns in the history of Kickstarter at the time of its funding.”

RECENT SUCCESS

“Speakeasy Briefs has been featured in several prominent media outlets, including Forbes, NPR and Fox News.”

MOST REWARDING STARTUP EXPERIENCE  

“Entrepreneurship activates a part of your brain that you didn’t even know existed.  Bringing your ideas into real products that customers love is incredibly fulfilling.”

OVERCOMING OBSTACLES

“Too many to count.  Our supply chain fell through with 5 days left in our Kickstarter campaign.  We had to figure out how to create the product all over again, after we’d sold 1,500 pairs of briefs.  I was literally running around San Francisco knocking on factory doors to find someone who could create our product.”

ADVICE TO ENTREPRENEURS

“It is not the entrepreneur’s job to do every job, it is the entrepreneur’s job to build the company.  At first, you will have to do every job, but this will not scale.  Focus on replacing yourself at every level you can, and empowering others to own their aspect of the business.  It takes years to be able to pay yourself what you are worth, so align your expectations accordingly.  If you aren’t ready for 1,000 days of poverty, ask yourself if this is really what you want to pursue.”

 

 

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