Startup Feature: Handstand

WHO THEY ARE

“Handstand is a trainer/instructor on-demand app that makes it easy for even the busiest of people to workout effectively. Our trainers provide all the equipment if you choose to workout at home or a park, or you can visit a partner gym on our app. Some people even use their apartment gym. We’re any time and any place. We have session types that range from Pilates, Yoga, Boxing, Tone Up Butt, Legs, & Core classes. It’s your workout on demand from the best trainers in your city.”

HOW HANDSTAND WAS BORN  aa2

I was a workout addict and played sports for years, but when you enter the real world, your time for fitness and other things becomes limited. To make it short, I just wanted a workout when I wanted it – and I wanted results. I didn’t have time to make it to a lot of classes that I wanted, and even if I did, it was stressful, not working. So I hired my first trainer, learned about the industry, and when the idea hit me, I was paranoid, quit my job, launched a website, joined Science Inc., a tech incubator in Santa Monica, and got started.”

MOST REWARDING STARTUP EXPERIENCE  

All of the texts, emails, calls, notes, reviews, everything from your customers and for us, our trainers, about how much our product has changed their lives. They’re changing their health, which changes lives. We’re making it efficient, convenient, affordable, accessible, and therefore, possible for anyone.”

OVERCOMING OBSTACLES

There are lots of obstacles daily, hourly, weekly – and they’ll never stop, because we’ll keep pushing the envelope. Take a look at Uber – they face obstacles to this day. I keep pushing – some great advice from my dad. If someone says no, ask again, ask someone else, do it yourself. Just find a way to do it.”

ADVICE TO ENTREPRENEURS aa3

If you’re an aspiring entrepreneur, I’d say – don’t be scared to get your idea out there. Pitch it, ask questions and get criticism. No one is going to steal your idea. And if you’re scared they will, then you had better get started, right? Make a website tomorrow. Squarespace is awesome.”

Startup Feature: Speakeasy Briefs

WHO THEY ARE

Speakeasy Briefs is premium men’s boxer-briefs with a secret pocket.  This pocket is ideal for carrying a passport, money or a hip flask.”

HOW SPEAKEASY WAS BORN

“Speakeasy Briefs was launched on Kickstarter in May of 2013.  It raised $32,616 in a 30 day campaign, which was one of the 30 most funded fashion campaigns in the history of Kickstarter at the time of its funding.”

RECENT SUCCESS

“Speakeasy Briefs has been featured in several prominent media outlets, including Forbes, NPR and Fox News.”

MOST REWARDING STARTUP EXPERIENCE  

“Entrepreneurship activates a part of your brain that you didn’t even know existed.  Bringing your ideas into real products that customers love is incredibly fulfilling.”

OVERCOMING OBSTACLES

“Too many to count.  Our supply chain fell through with 5 days left in our Kickstarter campaign.  We had to figure out how to create the product all over again, after we’d sold 1,500 pairs of briefs.  I was literally running around San Francisco knocking on factory doors to find someone who could create our product.”

ADVICE TO ENTREPRENEURS

“It is not the entrepreneur’s job to do every job, it is the entrepreneur’s job to build the company.  At first, you will have to do every job, but this will not scale.  Focus on replacing yourself at every level you can, and empowering others to own their aspect of the business.  It takes years to be able to pay yourself what you are worth, so align your expectations accordingly.  If you aren’t ready for 1,000 days of poverty, ask yourself if this is really what you want to pursue.”

 

 

Startup Feature: Y Athletics

WHAT THEY DO

“Y Athletics is a men’s premium activewear brand. We spend most of our time on developing new products by incorporating the latest technology and innovations in material sciences. Once we’re satisfied with our products, we usually kick off a crowdfunding campaign to bring the products to life. This helps us gauge the demand for the products and of course also provides us with the funding to manufacture them.”

HOW Y ATHLETICS WAS BORN

“My partner, Sam, who also happens to be a trojan alum, came up with the idea when he was trying to buy a new workout shirt. He was confused by all the options provided by the existing retailers and no single product seemed to stand out from the crowd in terms of quality and functionality. So, that’s what led him to start exploring different avenues to build the best workout shirt himself.”

RECENT SUCCESSES

“In our first crowdfunding campaign on Kickstarter, we raised $250k in pre-orders for our shirts. Since then, we’ve launched our own online store and launched two more campaigns on Kickstarter. In total, we’ve sold about $1.3 million worth of activewear over the past 24 months.”

MOST REWARDING STARTUP EXPERIENCE

“The fact that people genuinely love the products we make. The satisfaction of running into someone wearing a Y Athletics product and talking about how much they love it… or a friend telling me how much his father loves his YA gear. Our core community of backers on Kickstarter usually write back to us to tell us how much they love our products. So that experience overall has been amazing.”

OVERCOMING OBSTACLES 

“We’ve faced obstacles in the past where larger manufacturers have tried to cut off our supply chain. That led to a few months of confusion, legal battles and of course letting our customers down since our shipments were delayed. Our current obstacles are mainly around trying to scale the current operations. Unlike something that’s purely software, it’s much harder to scale the physical infrastructure required to scale our operations.”

ADVICE TO ENTREPRENEURS

“Amongst students, you usually run into two types of people – people who think that they’d never be able to pull off starting their own business because “they’re just not the type,” and then those that are so in love with their ideas that they lose touch with reality and refuse to test out whether there’s actually a market, need or demand for the product they’re building. So, the only advice I would give is to think from a problem-first mentality, and then work backwards to figure out the best solution. Most of the time, people fall in love with a solution rather than a problem.”

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SoGal Marketing Special: Your Startup Deserves More Traction

Are you an early-stage startup? Do you need a low-cost marketing plan? SoGal will help you overcome these obstacles and more during their panel, mixer and workshop event this weekend that aims to support budding entrepreneurs with crucial marketing insights. You’ll learn how to build traffic, foster brand awareness and acquire customers.
Speakers will include:
  • Julie Thorne Engels, Founder and CEO of Tribement (a creative marketing company)
  • Linsey Heisser, Partner and Managing Director of Tribement
  • Audrey Bellis, Founder of Worthy Women and StartupDTLA
  • Eric Rice, CEO Of TrepScore
  • Ann Wang, CEO & Co-Founder Of Enrou
  • Ron Miller, Partner At StartEngine and CEO Of Disability Group, Inc.

When: Saturday, March 26th from 1-5PM

Where: Waite Philips Hall at USC

More about speaker lineup and event website: https://sogalmarketing.splashthat.com/