SCALE: The Future of Tech and Entertainment

March 23, 2017 | 9:00 am – 5:00 pm
Shutters on the Beach | 1 Pico Blvd, Santa Monica, CA 90405

RSVP by Invitation Only | code: USCSCALE2017

USC Marshall’s Lloyd Greif Center for Entrepreneurial Studies and USC Annenberg’s School for Communication and Journalism invite you to join us at SCALE, a power-packed day of conversations, demos, and action with a curated circle of 300 thought and business leaders who are shaping the future of industries vital to California.

Contact: Jeymi Choi, jeymicho@marshall.usc.edu213-740-2659

Program Schedule

9:00 am       Registration & Breakfast

9:30 am       Welcome to SCALE

10:00 am     Artificial Intelligence: Adam Cheyer, Co-Founder and VP Engineering of Viv Labs and Siri

10:45 am      Meta Demo

11:00 am      Entertainment: Robert Iger, Chairman and Chief Executive Officer of The Walt Disney Company, with Willow Bay, Dean of USC Annenberg School of Communication and Journalism

11:45 am      Virtual Reality Content: Guy Primus, Chief Executive Officer, and Robert Stromberg, Chief Creative Officer, The Virtual Reality Company

12:00 – 1:15 pm      Lunch Break & Demos in Upload VR Lounge

1:15 pm      Digital Media: Sarah Harden, Chief Executive Officer of Otter Media; interviewed by Robyn Ward, CEO of Founder Forward Consulting

2:00 pm      Gaming: Brandon Beck, Chairman, CEO, Co-Founder of Riot Games; interviewed by Anthony Borquez, CEO of Grab Games and Adjunct Professor at USC Marshall School of Business

2:45 pm      The Future of Los Angeles with Mayor of Los Angeles Eric Garcetti

3:15 pm       E-Sports: Peter Levin (Lionsgate), Ann Hand (Super League Gaming), Rick Fox (Echo Fox); moderated by Clinton Foy (CrossCut Ventures)

4:00 pm      Michael Williams, DigiWorld

4:15 pm      Augmented Reality: Michael Almeraris (Google Tango), Ryan Pamplin (Meta), Ben Conway (VNTANA), Alan Robles (Gensler),

4:55 pm      Closing Remarks

5:00 – 6:30 pm      Cocktail Reception



Robert Iger

Robert Iger

Chairman and Chief Executive Officer
The Walt Disney Company

Willow Bay 2015

Willow Bay

Dean, USC Annenberg School of
Communication and Journalism

The Future of Los Angeles


Eric Garcetti

City of Los Angeles

Artificial Intelligence

Adam Cheyer

Adam Cheyer

Co-Founder and VP Engineering
Viv Labs, Siri

Digital Media


Sarah Harden

Chief Executive Officer
Otter Media



Brandon Beck

Chairman, CEO, Co-Founder
Riot Games 

Virtual Reality Content

Guy Primus

Guy Primus

Chief Executive Officer and Co-Founder
The Virtual Reality Company

Robert Stromberg

Robert Stromberg

Chief Creative Officer and Co-Founder
The Virtual Reality Company


Peter Levin

Peter Levin

President, Interactive Ventures & Games

Ann Hand

Ann Hand

Chief Executive Officer
Super League Gaming 


Rick Fox

Team Owner
Echo Fox

Clinton Foy

Clinton Foy

Managing Director
CrossCut Ventures

Augmented Reality

Micheal Almeraris

Michael Almeraris

 Global VR/AR Gaming and Store Lead
Google Tango

Ryan Pamplin v2

Ryan Pamplin

 VP of Partnerships & Sales
Meta Co.

Ben Conway

Ben Conway

Co-Founder and Chief Operating Officer


Alan Robles

Firmwide Creative Media Leader


Screen Shot 2017-03-10 at 9.01.30 AM


Screen Shot 2017-03-08 at 4.30.11 PM

Hanson Robotics

Digi World Touring

Digiworld Tours

Upload Square v3

Upload VR

Hear360 Square v2

Hear 360

Postron Square v2


Future-Lighthouse Blue

Future Lighthouse