SCALE 2017

SCALE: The Future of Tech and Entertainment

March 23, 2017 | 9:00 am – 5:00 pm
Shutters on the Beach | 1 Pico Blvd, Santa Monica, CA 90405

RSVP by Invitation Only
www.usc.edu/esvp | code: USCSCALE2017

USC Marshall’s Lloyd Greif Center for Entrepreneurial Studies and USC Annenberg’s School for Communication and Journalism invite you to join us at SCALE, a power-packed day of conversations, demos, and action with a curated circle of 300 thought and business leaders who are shaping the future of industries vital to California.

Contact: Jeymi Choi, jeymicho@marshall.usc.edu213-740-2659

Program Schedule

9:00 am       Registration & Breakfast

9:30 am       Welcome to SCALE

10:00 am     Artificial Intelligence: Adam Cheyer, Co-Founder and VP Engineering of Viv Labs and Siri

10:45 am      Meta Demo

11:00 am      Entertainment: Robert Iger, Chairman and Chief Executive Officer of The Walt Disney Company, with Willow Bay, Dean of USC Annenberg School of Communication and Journalism

11:45 am      Virtual Reality Content: Guy Primus, Chief Executive Officer, and Robert Stromberg, Chief Creative Officer, The Virtual Reality Company

12:00 – 1:15 pm      Lunch Break & Demos in Upload VR Lounge

1:15 pm      Digital Media: Sarah Harden, Chief Executive Officer of Otter Media; interviewed by Robyn Ward, CEO of Founder Forward Consulting

2:00 pm      Gaming: Brandon Beck, Chairman, CEO, Co-Founder of Riot Games; interviewed by Anthony Borquez, CEO of Grab Games and Adjunct Professor at USC Marshall School of Business

2:45 pm      The Future of Los Angeles with Mayor of Los Angeles Eric Garcetti

3:15 pm       E-Sports: Peter Levin (Lionsgate), Ann Hand (Super League Gaming), Rick Fox (Echo Fox); moderated by Clinton Foy (CrossCut Ventures)

4:00 pm      Michael Williams, DigiWorld

4:15 pm      Augmented Reality: Michael Almeraris (Google Tango), Ryan Pamplin (Meta), Ben Conway (VNTANA), Alan Robles (Gensler),

4:55 pm      Closing Remarks

5:00 – 6:30 pm      Cocktail Reception

FEATURING

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Robert Iger

Robert Iger

Chairman and Chief Executive Officer
The Walt Disney Company

Willow Bay 2015

Willow Bay

Dean, USC Annenberg School of
Communication and Journalism

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Eric Garcetti

Mayor
City of Los Angeles

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Adam Cheyer

Adam Cheyer

Co-Founder and VP Engineering
Viv Labs, Siri

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sarah_harden_headshot

Sarah Harden

Chief Executive Officer
Otter Media

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Brandon-Beck

Brandon Beck

Chairman, CEO, Co-Founder
Riot Games 

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Guy Primus

Guy Primus

Chief Executive Officer and Co-Founder
The Virtual Reality Company

Robert Stromberg

Robert Stromberg

Chief Creative Officer and Co-Founder
The Virtual Reality Company

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Peter Levin

Peter Levin

President, Interactive Ventures & Games
Lionsgate

Ann Hand

Ann Hand

Chief Executive Officer
Super League Gaming 

rick-foc-1024x520

Rick Fox

Team Owner
Echo Fox

Clinton Foy

Clinton Foy

Managing Director
CrossCut Ventures

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Micheal Almeraris

Michael Almeraris

 Global VR/AR Gaming and Store Lead
Google Tango

Ryan Pamplin v2

Ryan Pamplin

 VP of Partnerships & Sales
Meta Co.

Ben Conway

Ben Conway

Co-Founder and Chief Operating Officer
VNTANA

Robles_alan_02

Alan Robles

Firmwide Creative Media Leader
Gensler

EXCITING DEMOS FROM

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Meta

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Hanson Robotics

Digi World Touring

Digiworld Tours

Upload Square v3

Upload VR

Hear360 Square v2

Hear 360

Postron Square v2

Positron

Future-Lighthouse Blue

Future Lighthouse

OUR GENEROUS SPONSORS