From Farmer’s Market to Nationwide Success: Health-Ade Kombucha Continues Rapid Growth


Kombucha is a fermented tea drink that has been consumed for thousands of years by the native peoples of Manchuria and East Russia. It provides many health benefits due to the bacteria and yeast used in the production of the beverage. There are many health benefits for kombucha drinkers, including lowering the risk of heart disease and help safeguard cells from some types of cancers.

Health-Ade Kombucha was founded by a trio of friends in 2012 selling bottles of Kombucha at the Brentwood Farmers Market.

Just a couple years after this first experience in the farmer’s markets, they found themselves on the phone with Gelson’s supermarket, moving forward with expanding nationwide.

Although their product is simple and natural, they have been expanding at a break-neck pace.

Towards the end of July, Health-Ade Kombucha made headlines when they picked up $20 million dollars in funding to feed their rapid growth. 

Years later, they are one of the largest players in the kombucha industry with an approximate valuation of $500 million dollars. 

One of the founders, Vanessa Dew, is an alumnus of the USC Marshall School of Business and graduated in 2013. 

Dew stated that their sales have been tripling or quadrupling every year since they started brewing kombucha. Such an astounding growth rate shows their understanding of consumer demand in the health beverage market. 

According to their website, they accredit their success to “the traditional ancient recipe for kombucha: 1 cup of sugar per gallon of tea…and cold-pressed juice from organic produce sourced from local and global farms. We ferment in super-small 2.5-gallon glass jars, which gives us better control over the quality of our brew, and also prevents plastic and metal leaching.”

As Health-Ade continues to create high-quality products that promote good health and wellbeing for its drinkers, they continue to have stellar numbers with an ever-growing and dedicated customer base.