Just Go Grind Podcast Episode #115

#115: Sam Adams, CEO and Co-Founder of dot.LA

Sam Adams - dot.LA

Sam Adams serves as chief executive of dot.LA. A former financial journalist for Bloomberg and Reuters, Adams moved to the business side of media as a strategy consultant at Activate, helping legacy companies develop new digital strategies. Adams holds a bachelor’s degree from Harvard College and an MBA from the University of Southern California. A Santa Monica native, he can most often be found at Bay Cities deli with a Godmother sub or at McCabe’s with a 12-string guitar. His favorite colors are Dodger blue and Lakers gold.

dot.LA is a news and events company with a mission of shining a light on the innovation in the L.A. startup and tech community.

Some of the Topics Covered in this Episode

  • How Sam got involved with dot.LA
  • Sam’s reaction to Spencer Rascoff, the Co-Founder of Zillow, reaching out to him
  • Why dot.LA exists
  • The first things Sam did to start building a new media company
  • How Spencer Rascoff chose Sam to be CEO and co-founder
  • Choosing to work for dot.LA over Disney
  • How Sam and Spencer chose a launch date for dot.LA and moved it from 2019 to 2020
  • Fundraising and the pitch that was made for dot.LA
  • How Sam went about building the team behind dot.LA and why Editor-In-Chief was his first target
  • The evolution of the dot.LA business model
  • How Sam decided how much content would be on the dot.LA website prior to their launch
  • Thoughts around cadence and depth when building a media company
  • The process behind the launch of dot.LA
  • Sam’s day-to-day prior to the launch of dot.LA
  • Short-term vs. long-term planning for dot.LA and where Sam potential sees the company going in the future
  • The communication between Sam and his co-founder, Spencer

Listen to all Episodes of the Just Go Grind Podcast

About the Just Go Grind Podcast

Just Go Grind is a podcast started and hosted by Justin Gordon, Platform Lead at CoEfficient Labs and a USC MBA in the class of 2020, that exists to help you launch and grow your business, supporting you along your entrepreneurial journey with new episodes each week featuring entrepreneurs, CEOs, and other go-getters.

On the show we discuss:

  • How the entrepreneur started their company
  • What strategies were used to get the initial customers
  • How the entrepreneur built their team
  • The best marketing and growth strategies for different businesses
  • The biggest challenges the entrepreneur had to overcome
  • Short term vs. long term thinking in a business
  • The first things someone should think about before starting a business
  • How the entrepreneur manages their time day-to-day
  • The biggest lessons from their entrepreneurial journey
  • And much, much more!

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