Just Go Grind Podcast Episode #62

#62 Elissa Grossman, Associate Professor of Entrepreneurship at USC

Elissa Grossman

Elissa Grossman is an entrepreneurship educator with particular interests in experiential learning, technology-enhanced instruction, and serious educational games. Elissa’s research interests include these topics and, more broadly, the topic of social network construction and use in new venturing – encompassing traditional network development for startup resource acquisition and crowd-funding. Her work has been published in journals including Journal of Management and Entrepreneurship Theory and Practice.

Prior to becoming a professor, Elissa worked in brand and marketing management for companies including Procter & Gamble, Sun Microsystems, and LiveCapital (a start-up acquired by Dun & Bradstreet). PhD, MBA, UCLA; MSc, London School of Economics; AB, Harvard University.

Some of the Topics Covered in this Episode

  • How Elissa ended up teaching entrepreneurship
  • Elissa’s philosophical approach to entrepreneurial education
  • Measuring success through one founder at a time
  • Risks attached to newness and how it is the heart of entrepreneurship
  • Why Elissa loves to teach entrepreneurship
  • How her teaching process evolved over time
  • Finding the sweet spot on case-based teaching
  • Her notable class called Gaming the System and the Food Truck challenge she created
  • Creating a puzzle that was published in the New York Times
  • Elissa’s passion for creating good educational experiences
  • Elissa’s research about social networks and entrepreneurship
  • Learning through the work of her students
  • Learning from massively open online courses (MOOC)

Listen to all Episodes of the Just Go Grind Podcast

About the Just Go Grind Podcast

Just Go Grind is a podcast started and hosted by Justin Gordon, a USC MBA in the class of 2020, that exists to help you launch and grow your business, supporting you along your entrepreneurial journey with new episodes each week featuring entrepreneurs, CEOs, and other go-getters.

On the show we discuss:

  • How the entrepreneur started their company
  • What strategies were used to get the initial customers
  • How the entrepreneur built their team
  • The best marketing and growth strategies for different businesses
  • The biggest challenges the entrepreneur had to overcome
  • Short term vs. long term thinking in a business
  • The first things someone should think about before starting a business
  • How the entrepreneur manages their time day-to-day
  • The biggest lessons from their entrepreneurial journey
  • And much, much more!

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