Just Go Grind Podcast Episode #86

#86: Vanessa Dew, Co-Founder and Chief Sales Officer of Health-Ade Kombucha

Vanessa Dew

As Chief Sales Officer (CSO), Dew brings an invaluable knowledge of sales and marketing that has successfully enabled Health-Ade to grow from a farmers’ market commodity to a nationwide brand. Dew leads the company’s burgeoning sales team while continuously working to boost availability in key channels and markets. The company’s consistent growth speaks to Dew’s expertise in educating customers and cultivating the Health-Ade brand. She has made her mark as an integral member of the team, equipped with an unwavering focus on the key metrics necessary to keep Health-Ade’s projected growth on track.

Some of the Topics Covered in this Episode

  • How Health-Ade Kombucha got started after Vanessa and her co-founders felt unfulfilled in their job
  • Why Vanessa started an “entrepreneur club” to come up with new ideas for businesses
  • How the decision was made to NOT to pursue other ideas that Vanessa and her co-founders were thinking of
  • How Vanessa sold the first 60 bottles of Health-Ade Kombucha at a farmers market
  • Why Health-Ade aims to produce the highest quality Komucha, even though they do so in 2.5 gallon jars
  • What helped Health-Ade grow after the initial sales in the first farmers market
  • Growing to 250 accounts around Los Angeles in 2013
  • How the roles and responsibilities were divided among Vanessa and her co-founders early on
  • The initial first hires of Health-Ade and how Vanessa and her team decided who to bring on
  • How Vanessa decided to go the route of a premium brand
  • How the premium brand of Health-Ade Kombucha has been a benefit to the company over the years
  • The approach Vanessa and her team took to distribution of Health-Ade Kombucha
  • How Vanessa has ramped up the production of Kombucha
  • The four core values of Health-Ade Kombucha
  • How Health-Ade Kombucha has maintained its high brand image as it has gone mainstream
  • The approach Vanessa took to finding the right investors for the company
  • What Vanessa might have done differently in growing her company looking back
  • How Vanessa has approached the different products and services the company should offer
  • What are some of the first things someone should think about when launching a business
  • Why people struggle with taking the first step to start a business
  • The most valuable resources that have helped Vanessa over the years
  • How Vanessa manages her time day-to-day and prioritizes every week
  • What Vanessa does to recharge and make sure she is performing her best at work
  • The biggest lessons in Vanessa’s entrepreneurial journey so far
  • How Vanessa approaches delegating and this has evolved as the business has grown
  • Vanessa’s final advice for other entrepreneurs

Listen to all Episodes of the Just Go Grind Podcast

About the Just Go Grind Podcast

Just Go Grind is a podcast started and hosted by Justin Gordon, a USC MBA in the class of 2020, that exists to help you launch and grow your business, supporting you along your entrepreneurial journey with new episodes each week featuring entrepreneurs, CEOs, and other go-getters.

On the show we discuss:

  • How the entrepreneur started their company
  • What strategies were used to get the initial customers
  • How the entrepreneur built their team
  • The best marketing and growth strategies for different businesses
  • The biggest challenges the entrepreneur had to overcome
  • Short term vs. long term thinking in a business
  • The first things someone should think about before starting a business
  • How the entrepreneur manages their time day-to-day
  • The biggest lessons from their entrepreneurial journey
  • And much, much more!

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