Roostoo Allows for Experimentation with Crypto-currency Trading

USC Startup Roostoo created a free simulated crypto exchange app for users to practice crypto investing in the volatile market. They …

USC Startup Rotate gets New York Times Coverage

Recent Marshall graduate and female founder, Jennifer Zhang, has far exceeded multiple funding goals through her Kickstarter campaign for her watchmaking kit …

New Episode of “The Consumer VC” Podcast Discusses Early-Stage VC in NYC

Click To Listen on Browser Click to Listen on Apple Podcasts Click to Listen on Google Podcasts Click to Listen on …

Instacart: Pioneer in Grocery Delivery

     Instacart is a mobile grocery delivery service that has been operating since 2012. Through a mobile interface, customers can …

SupCups : Sipping Your Way Into A Better Future

The company known as SupCups was branded as a sustainable alternative to single use plastic cups, commonly seen in parties and …

USC Marshall Student Entrepreneur Team Credit Starter Brings Home Top Prize

LOS ANGELES – November 12, 2019 – USC Marshall School of Business student startup Credit Starter won the top prize of …

Marshall alumnus founds JobzMall to ease job search

By Sana Khalid When Nathan Candaner was a sophomore in the Marshall School of Business, he found searching for internships challenging. Candaner, …

USC Alumna Reaches Major Success In Early Funding For Her Startup: Rotate

By Shamillah Iga Recent Marshall graduate and female founder, Jennifer Zhang, has far exceeded multiple funding goals through her Kickstarter campaign for …

PhD Students create Microscope: Biomedical Imaging Made Better

In the past year, an up-and-coming startup called, Microscape, was founded by a group of USC doctorate students with the vision …

Fireside Chat with Kleiner Perkins Partner Bucky Moore

Wednesday, November 13th at 8 PM – 9 PM, Hoffman Hall (HOH) West Case Room Want to learn what it’s like …

Soothing Your Way Into a Healthy Future

Nature Soothie was founded three years ago by Sara Zolfaghari, who graduated from USC Pharmacy School with a Masters in Pharmaceutical …

Former USC Students Starts Sneaker Store on Melrose

Eli Hayman was a USC student who took a leave of absence to start a sneaker store called Cookies N Kicks …

Sara Blakely – Entrepreneur of the Year 2019

On October 21, USC students and alumni packed Town and Gown for a master’s class in entrepreneurship from Sara Blakely, inventor, …

USC Freshman Helps Disabled Children through Prosthetics Innovation

USC student Lexi Brooks knows how tough and isolating it can be to look different than everyone else at school. As …

Pinkberry: From Backup Plan to International Success

Pinkberry is a well-known frozen yogurt company with hundreds of stores across the world. Founded in 2005 in Santa Monica by …

INBRACE Aims to Make Teeth Straightening Hassle-Free

    INBRACE is a dental startup that aims to create the best braces for people who don’t want them noticed. …

Cannabrawn: Muscling its way into the industry of the future

Sophomore Josiah Garvizu founded the company known as Cannabrawn in his first year as an undergraduate at USCm a business that …

Ambassadors of the Future: Guiding the Next Generation in Today’s Global World

This week’s featured business is the non-profit organization Ambassadors of the Future, founded by Adam Beres, a sophomore majoring in Human …

Relativity Space Blasts Off with $140 Million for New Factory

     Co-founders Jordan Noone and Tim Ellis are both graduates from USC’s aerospace engineering program and have dreamed of sending …

Marlink Aims to Solve Underwater Robotic Communication

It all started with Jupiter. Specifically, Jupiter’s icy moon, Europa. Roxanna Pakkar, then an intern at NASA’s Jet Propulsion Laboratory, listened with rapt …

USC Junior Earns Prestigious Spot in KPCB Fellowship Program

He’s the son of parents who were engineers in the tech hub of San Jose, but entrepreneurship and computer science weren’t …

Atomus Creates New Technology to Help Marine Corps

The Few, The Proud. The United States Marine Corps, one of the nation’s four-armed services branches, has protected Americans since 1775. …

Iovine and Young Hall is Open for Business

SC’s newest academic building, Iovine and Young Hall, has a secret: Inside its red brick exterior, it doesn’t look much like …

Bird Reaches a $2.5 Billion Valuation due to Focus on Scooter Profitability

Travis VanderZanden is the Founder and CEO of Bird. He earned his MBA from USC in 2007 and later became an …

Doughbies: Why some Startups are not meant for Venture Capital

Doughbies was a venture capital-backed cookie delivery startup in San Fransisco. They closed their doors in 2018 because they simply could …

Elevated Materials: A company launching into the future

Ryan Olliges thought of his vision for Elevated materials as a freshman in the rocket propulsion lab at USC, seeing how …

From Farmer’s Market to Nationwide Success: Health-Ade Kombucha Continues Rapid Growth

  Kombucha is a fermented tea drink that has been consumed for thousands of years by the native peoples of Manchuria …

Up-and-coming student consulting firm pledges to support entrepreneurs

An up-and-coming student group, inspired by a conversation among friends, wants to create a space for USC students to become more …

USC Alumni-Co-Founded Go-Jek Continues its Success in Asia

  Go-Jek raised just more than $1 billion with the first close of the Series F funding round. Investors included tech …

USC Junior Michael Broughton Helps More Students Afford College

  Tristan- “Tell me a little bit about the problem you are trying to solve at Credit Starter.” Michael- “We are …

With a $10 million round, Nigeria’s Paga plans global expansion

  Nigerian digital payments startup Paga is gearing up for an international expansion with $10 million in funding let by the Global Innovation Fund. …

Recent graduates lead latest push toward 100% sustainability at island institute

New, more efficient LED lighting fixtures at the USC Wrigley Marine Science Center on Santa Catalina Island use 70% less energy …

Elton John invests in Qloo, a USC alumni-founded startup that analyzes your taste

  Qloo, which bills itself as “the cultural artificial intelligence data platform,” has raised $6.5 million in additional funding from AXA …

USC Viterbi Startup Garage and Amazon Alexa Fund Announce Support for Voice Tech Startups

Pictured: USC Viterbi Startup Garage Amazon’s Alexa Fund and the Technology, Innovation and Entrepreneurship program at the USC Viterbi School of …

How USC Alumni Brett Henry Turned Self-Storage into a Multi-Million Dollar Business

Pictured: Brett Henry receiving Entrepreneur of the Year Trojan storage was formed in 2007 by USC business school graduate, Brett Henry, …

Y Combinator-backed Project Wren is aiming to make carbon offsets more consumer friendly

When Landon Brand and Benjamin Stanfield graduated from the University of Southern California this year, they already had the plans for Project …

A 20-Year-Old Undergrad At USC Is Revolutionizing Advertising On Mobile Games

Startup: Lucky Day Launched: May 2014 (product launched July 2015) Founder: Joshua Javaheri Location: Los Angeles Employees: 4 in the U.S.; 8 …

A Rocket Built By Students Reached Space For The First Time

IN THE EARLY morning of April 21, 10 students from the University of Southern California’s Rocket Propulsion Lab piled into the back …

Co-Living Keeps Growing As Tripalink Raises $10M At $100M Valuation

Founded by University of Southern California-Los Angeles (USC) graduates in 2016, Tripalink has grown rapidly. According to CEO Donghao Li, the company has been …

Mi Terro Limitless Milk Shirt

Mi Terro’s vision is to make Earth green again. In order to do so, we need to teach people to shop …

Spark SC hosts startup career fair for students

Students lined up to enter Alumni Park Wednesday morning to speak to prospective employers at Spark SC’s Startup Career Fair, many …

The Startup Life: Road to Y Combinator

Jackson Berry is co-founder of Splish, a Y Combinator-backed startup that’s carving out a new niche in the social sharing space. Touted …

This new discovery could allow dentists to regenerate the roots of teeth

Yang Chai and fellow researchers at the Herman Ostrow School of Dentistry of USC have discovered how genes for the roots …

USC Rossier EdVentures completes its first year with $13 Million in Funding for its Cohort of Emerging Companies

  Presenting the companies that completed the first Rossier EdVentures cohort Los Angeles – August 2nd – USC Rossier EdVentures has completed …

The $3.5 Million Company Born Out of a USC Football Tailgate

  Erin Reilly and Sterling Wilson of Pop! Promos. COURTESY COMPANY Sterling Wilson was 22 when he stumbled into the $25 …

Painter Gena Milanesi On Working With The NBA, Meeting Jerry West And Celebrating Female Pioneers

  Artist Gena Milanesi models one of the custom hand-painted jackets she does for the NBA.  PATRICK HOELCK L.A.-based artist Gena Milanesi …

With Love Cards : Spreading The Message Of Good Times

Introduction Our startup for this week is With Love Cards, a business that aims to streamline the greeting card industry. The …

Overlooked : Watching the End of Fake News

    Our startup for the week is Overlooked, a online news company dedicated to the fight against fake news.  The …

Uncensored: A Conversation with Gary Vaynerchuk

Disclaimer: He swears. A lot. And if you’re wondering why he has a pretty damn good reason: “I use the f-bomb …

Anikiu Backpacks : Carrying the future together

Our startup for the week is Anikiú Co, a backpack accessory startup with a goal of pushing their message of social …

The Dairy Revolution : Bringing Camel Milk To The Global World

Our Product of the Week is Desert Farms, a dairy farm founded in 2014 that boasts nature’s most health beverage: camel …

Studioso : A company that plays the right tunes

                   Our startup of the week is Studioso, an online app that aims to …

Nuleep : Job Searching Made Easy

  Our featured startup for the week is Nuleep, an online job search company designed for millennials. The company was founded …

The Suitcase of a Green New World

The latest up-and-coming USC startup product is the Cork Duffel Suitcase. Created by Mi Terro Global,  the Cork Duffel Suitcase is …

Hype And Vice : The Best Game Day Gear You Will Find Next Season

This week’s featured company is Hype and Vice, a clothing brand that’s looking to change the way college students look at …

Rheya Beauty : Designing A World For You

Our Startup of the Week is Rheya Beauty, a digital startup that aims to disrupt the makeup industry as we know …

Adway: A New Way Of Democratizing Advertising

  Adway, an LA-based company,  presents revolutionary technology to make outdoor advertisement platforms more accountable, efficient, and affordable. Adway is a …

LoanBuddy Exhibits at 3rd Annual USC Demo Day

  Los Angeles – The University of Southern California hosted  USC Troy Labs’ 3rd Annual Demo Day, on February 8th, 2019. …

Innovators of USC: Doctors have an eye on GIBLIB, the ‘Netflix of medical education’

USC alums create an online library of studio-quality, on-demand educational videos in 4K or 360 virtual reality By Emily Chu | …

RateMyInvestor Tackles Transparency in the VC Landscape

  Most students on USC’s campus have heard of RateMyProfessors. But for many student entrepreneurs, finding the right investor is just …

The Big Short: USC Marshall Alumna’s Startup Focuses on Fashion for Small Women, Wins National Grant

Every element of an e-commerce business, particularly in the close-margin world of retail fashion, must be leveraged to tell the right …

Highkey Reaches Over Half The Undergraduate Student Population

  A constant struggle for students has remained the inability to adapt to an eventful university environment due to the lack …

Petitas Los Angeles – Selected For Inaugural Blackstone LaunchPad Techstars Lift Accelerator

This morning, Petitas, an LA clothing brand founded by USC Marshall 2018 alumna Chelsea LaFerla, was selected as part of the newly created Blackstone LaunchPad …

USC Marshall School of Business prepares small businesses for large contracts

Kimberly Kelly-Rolfe, a Locke High School graduate, teaches the Certified Business Enterprise Supplier Training at USC’s Marshall School of Business. Photo …

New Southern California Ed-Tech Accelerator Seeks Diverse, Global Reach

Sean Cavanagh Senior Editor A new program at the University of Southern California will bring together education and engineering faculty to …

A business school professor who studied 20,000 startup founders says ‘going ugly’ can be the key to a successful partnership — or marriage

Mark Abadi  Don’t avoid tough conversations — “going ugly” benefits all parties in a relationship.Strelka Institute/Flickr Most of us try to …

Facebook and the Founder’s Dilemma

Mark Zuckerberg has held on as CEO, but how long should he stay? Few companies have the right answer By John D. …

The CW Buys Drama ‘The Progeny’ Based On Thriller Novel From Chris Roberts, Edward Burns & Radar Pictures

by Denise Petski  November 19, 2018 3:47pm Rex/Shutterstock/Simon & Schuster The CW has put in development The Progeny, a drama based on Tosca Lee’s bestselling …

USC has a new varsity team: The Trojans of esports

Members of the USC varsity esports team are reflected in the screens of their monitors during practice in a basement lab. …

The Modern Era Of Skiwear: 686’s Hydrastash System Is Taking Over The Slopes This 2018/19 Ski Season

686 on the slopes686 Every revolution has its landmarks and every revolution has its heroes, who invariably wind up with a …

What VC Firms Want You To Know!

  In the basement of Bridge Hall, future entrepreneurs of USC, graduate and undergraduate alike, learned tips and tricks from Manan …

Relativity Space Raises $35M Series B Funding Led by Playground Global

New Round of Funding Includes Full Participation From Existing Investors Social Capital, Y Combinator Continuity and Mark Cuban; Relativity Has Over …

Announcement: Rossier EdVentures

USC’s Rossier School of Education and its Center for Engineering in Education (CEE), along with the Michelson 20MM Foundation, Bisk Ventures, and …

Marc Benioff of Salesforce: ‘Are We Not All Connected?’

  Salesforce may not be a household name like Facebook or Twitter, but the software company and its chief executive, Marc …

Intellectual Property Guidance for Students

By USC STEVENS CENTER FOR INNOVATION - JANUARY 8, 2018 As a student or postdoctoral scholar at USC, you have opportunities ...

USC Dornsife alumna’s pulp-based snacks are transforming waste into healthy taste

By Eric Lindberg - December 8, 2017 Mork Family Scholar is revolutionizing how discarded fruit and vegetable pulp from trendy juiceries ...

Free Workshop on Apple’s ARKit

Want to get started creating AR content for iOS? This free presentation on Tuesday is for you! Event:   Apple ARKit Workshop When: ...

Synchrotron at USC Viterbi Startup Garage

The Synchrotron Program is a 10-week long educational incubator program housed at the USC Viterbi Startup Garage in Marina del Rey. ...

Viterbi Innovation Competition Opportunities

ABC Innovation Undergraduate Prize (ABC) Calling all undergraduate students! Do you have an innovate idea to solve a problem? Learn how …

Reuters Ranks USC #20 Most Innovative University

A private research university based in Los Angeles, USC has strong ties to Hollywood and significant expertise in the area of ...

ASU Innovation Open

Dear entrepreneurship colleagues, Thanks again for engaging with us last year as we kicked off the inaugural ASU Innovation Open. Here’s ...

Contrary Capital is your Startup’s Newest Asset for Funding and Beyond

Here at USC, we all know someone who is working on a startup. Irrespective of degree or department, students and faculty ...

Stevens Student Innovator Showcase

Info from: http://stevens.usc.edu/events/student-innovator-showcase/ Join us Friday, October 13, 2017, 9AM-3PM at USC’s University Park Campus (AHF building) for the 11th Annual USC …

Startup Career Fair – Hosted by SparkSC

Our mission is to connect talent on campus with the hottest startups in Los Angeles and beyond. 25+ Startups Full-Time and ...

SXSW Accelerator Pitch Event

The SXSW Accelerator Pitch Event just opened its submission site for entries (through November 10). Z Holly is on the Advisory ...

On the Go in LA: 121C

Startup 121C looks to get leg up with skateboards made with salvaged carbon fiber. By Garrett Reim Originally published September 25, 2017 ...

Competition Information Session

All Viterbi and Marshall undergraduates and graduate students are invited to an information session at 4:30pm on Wednesday, September 27th in ...

USC Joins New Biotech College alliance

  USC has joined the Alliance for Southern California Innovation, a non-profit collaboration between universities, research institutes and businesses to expand …

USC’s Vice President of Research elected as Board Chair of the University-Industry Demonstration Partnership (UIDP)

Randolph Hall, Ph.D., Vice President of Research at USC, has been elected to be the incoming Board Chair for the University-Industry …

Los Angeles tech and venture landscape in 2016

A comprehensive overview of the Los Angeles technology and venture landscape in 2016 by Eric Pakravan, Associate at Amplify.la. It covers …

Start with a Problem not a Solution

Start with a Problem not a Solution – A trap that many products fall into. People don’t actually need what you’re …

7 LA-Based Apps for Recent Grads (Built in LA)

Featured post originally written by BuiltinLA: Whether you were born and raised in the area or are new to LA, the …

Startup Feature: Handstand

WHO THEY ARE “Handstand is a trainer/instructor on-demand app that makes it easy for even the busiest of people to workout …

Startup Feature: Speakeasy Briefs

WHO THEY ARE “Speakeasy Briefs is premium men’s boxer-briefs with a secret pocket.  This pocket is ideal for carrying a passport, …

Startup Feature: Fulfilling Catering

WHAT THEY DO “Fulfilling is revolutionizing how food is consumed in America—for every meal purchased, we donate one meal to someone …

Startup Feature: 121C Boards

WHAT THEY DO “121C collects waste carbon fiber from companies in the aerospace industry and upcycles the material to make the …

5 Trojan Startups Acquired by Major Tech Companies [by Trojan Family Magazine]

Original article from Trojan Family Magazine written by Katharine Gammon FOR MANY STARTUPS, being acquired by a like-minded, well-respected large company is …

Apply for the USC Stevens Student Innovator Showcase 2016

Click Here to Apply Now! Event Name: Call for Applications and Info Session: USC Stevens Student Innovator Showcase 2016 Sponsor: USC …

Startup Feature: Y Athletics

WHAT THEY DO “Y Athletics is a men’s premium activewear brand. We spend most of our time on developing new products …

2016 Innovation Coast Competition

USC Marshall’s Innovation Coast Competition is seeking applicants to present their product or service innovations in consumer products, media, software and medical devices. …

SoGal Marketing Special: Your Startup Deserves More Traction

Are you an early-stage startup? Do you need a low-cost marketing plan? SoGal will help you overcome these obstacles and more during …

MentorMint Wins Startup of the Year at SXSW

Trojan startup MentorMint won ‘Startup of the Year’ at Tech.Co’s seventh annual SXSW pitch competition. MentorMint offers its users the opportunity …

RECESS Music & Ideas Festival 2016 $250k CASH Prize Pitch Competition

RECESS Music & Ideas Festival Do you have a brilliant startup idea? Want the chance to take it to the next …

Building a Smarter Los Angeles: Annual Smart Cities Conference

Building a Smarter Los Angeles: Annual Smart Cities Conference FRI, MAR 25 AT 9:00 AM, Radisson Hotel at USC Get Tickets …

Startup Feature: Cropsticks

Cropsticks Interview with co-founder Jay Chang WHAT THEY DO “Cropsticks are eco-friendly, “mind-blowing” disposable chopsticks. It’s the utensil you’ve always known, made …

Startup Success Spotlight: HexCare CEO Alex Wormuth

  USC and Blackstone Launchpad alumnus Alex Wormuth, founder and CEO of HexCare, was one among a select group of top-tier …

Bixel Exchange Special Event: UPS Open House

Ever wonder how your monthly box of goodies gets to you? How your last-minute gift to grandma makes it all the …

Global Recon Lecture 1: Swim in the Deep Water

If you didn’t surf today, you’re not the best surfer. Global Recon, Machine Shop Ventures’ 5-week lecture series at USC, kicked …

Startup Feature: Stunt Players

Stunt Players Interview with CEO Hunter Crowder WHAT THEY DO “Stunt Players allows stunt performers to promote themselves to coordinators, directors, and …

Startup Feature: ElemenTerra

ElemenTerra Interview with CEO Max Pittsley and CCO Camille Kanengiser What they do:  “ElemenTerra is a virtual reality game that empowers the …

Startup Feature: AIO Robotics

AIO Robotics Interview with CEO Jens Windau WHAT THEY DO “We make the only stand alone 3D printing machine on the market …

Apply for the USC Greif Center New Venture Seed Competition! $50,000 in Cash Prizes

Do you have a great idea? Do you want to launch your company? Then you should participate in the New Venture …

Apply to Pitch in the Tech Coast Angels Fast Pitch Competition! $20,000 in Cash Prizes

All applicants will receive pre-competition coaching to hone their 60-second pitch & 10 finalists will be selected to pitch at the Celebration …

Global Recon – 5 Part Lecture Series with Machine Shop Ventures @ BLP

Want to take the next step in becoming a world-class entrepreneur? The world is becoming more connected than ever. Internet-native millennials …

[Apply] bHive

bHive is a pitch competition open to USC and UCLA entrepreneurs. The competition is open to undergraduate students, graduate students and alumni from …

Startup Feature: KrafftIT

  KrafftIT Interview with CEO Fredrik Krafft  WHO THEY ARE Fredrik Krafft, 31, was born in Sweden and graduated with an …

[Apply] 2016 Inaugural Mayor’s Cup Competition

Los Angeles Mayor Eric Garcetti has developed the inaugural Mayor’s Cup competition, providing local university and college students the opportunity to …

Apply for the GSEA (Global Student Entrepreneur Awards) Competition

The Entrepreneurs’ Organization’s Global Student Entrepreneur Awards (GSEA) is the premier global competition for student entrepreneurs who actively run a business. …

Startup Feature: Pulp Pantry

Want to know what it takes to build a successful startup? The Blackstone Launchpad’s startup feature series showcases USC’s most accomplished startups and …

Registration is now open for the next ZAP! course. $50,000 customer discovery grants

Join the program that has successfully enabled 4 teams to get $50,000 customer discovery grants from the National Science Foundation!  Our …

Apply for the 2016 E-Team Program by Venturewell: $25k in Funding, 1/27 Deadline

Got an invention that can make an impact on the world? Get help moving it to market through the E-Team Grant Program …

USC Marshall’s Lloyd Greif Center and David Belasco are honored by Junior Achievement

This article was originally posted by News at Marshall Onstage at the inaugural Junior Achievement Spirit of Achievement awards luncheon on …

How Do You Split up Equity Between Founders? – The Founders’ Pie Calculator

The Founders’ Pie Calculator By Frank Demmler Several weeks ago, we took a look at the founders’ pie. I noted that …

USC Incubator Call for Applications – Deadline November 24th

USC Incubator call for applications The USC Incubator takes founders from feasibility and development work, on to customers, a tested business …

[Event] Attend Venture in LA – The Biggest LATAM Trade Mission in LA

Venture in LA is organized by those who feel and live the startup world. Thus, it isn’t only a showcase event, …

Apply for the Viterbi Venture Incubation Program (VIP)

Viterbi’s Venture Incubation Program (VIP) is currently accepting applications for the academic year. VIP is a new student-run incubation program with …

Enter the Baylor New Venture Competition $137,000 in Prizes! Deadline November 8th

Deadline to register is coming up November 8th! This is the 5th annual Baylor New Venture Competition Open to graduate and …

Silicon Valley Entrepreneur, Investor & Author Peter Thiel Talk / Booksigning

Peter Thiel is a Silicon Valley entrepreneur and investor, and author of the #1 New York Times bestselling book, Zero to …

Shark Mark Cuban Shares Insight with USC Audience & Student Startups

Three USC student startups got to swim with the sharks, as billionaire investor Mark Cuban agreed to hear a few impromptu …