SVCC 2020

2020 Social Venture Coaching Competition

Applications due 11:59 p.m. on january 22, 2020

In partnership with the Rose Hills and Specialty Family foundations, the USC Brittingham Social Enterprise Lab is pleased to announce an opportunity for USC-affiliated teams to receive business consulting and investment capital for their social ventures.  

For questions, please email Park Cofield: 

Program Schedule

Monday, Nov. 18, 2019

Info Session: 5–6 p.m. PST, Fertitta Hall, Room 414

Monday, Dec. 2, 2019

Monday, December 2, 2019

Online Application Opens

Wednesday, January 15

In-Person Q&A Session:
5-6pm PST, JKP 204

Wednesday, Jan. 22, 2020

Applications due no later than 11:59 p.m. PST

February-March 2020


April 2020



Following the coaching period, six (6) teams will be selected to take part in a final pitch event. A total of $125,000 will be awarded in startup capital. 

The winning teams will receive additional support and guidance from the Brittingham Social Enterprise Lab following the competition and join a community of past SVCC investees (Burrow, Flex Together, 2019)

Established to find sustainable business solutions to the most pressing social needs in Los Angeles, the Social Venture Coaching Competition (SVCC) offers the opportunity for USC-affiliated teams to receive six weeks of business development coaching and up to $125,000 in investment capital, the largest competition at USC.

We’re looking for fresh and bold ideas that relate to the following issues:

  • Access to credit
  • Public health inequity
  • Racial wealth gap
  • Gender inequality
  • Barriers to employment
  • Access to mental health services
  • Substance abuse
  • K–12 education 
  • Supportive social services
  • Pathways to self-sufficiency
  • Environmental sustainability
  • College access and preparedness
  • Immigration
  • Racial inequality
  • Support for veterans 
  • Mass incarceration
  • Food justice and nutrition
  • Affordable housing and homelessness
  • Domestic violence
  • LGBTQ inclusion
  • Criminal justice reform

According to the most recent count by LAHSA, the number of homeless individuals in Los Angeles County is 58,000, up 12% from last year. We are particularly interested in solutions that respond to the surging numbers of people living without shelter, as well as solutions that address the myriad contributing factors to homelessness.

Photos From Our Events

Eligibility & Rules

Individuals or Teams

Idea/Concept stage
Idea originated in a student project or course project
Early Stage Start-Up
Funded Venture

  1. All teams must have at least one currently enrolled USC student or recent USC graduate.  (The recent graduate will have earned a degree from USC within the last seven years.)  USC faculty and staff may participate as team members but not as team leaders. Faculty and staff may not comprise the majority of a team.
  2. You may be listed as a team member on as many teams as you would like.  However, you are eligible to receive coaching for only one idea. Please take this into consideration when applying to avoid potential conflicts.
  3. Companies that participated in this competition and received investment capital are not eligible to participate in subsequent years. However, members of a team that received investment capital in a previous year are eligible to apply with a new idea.
  4. The application must represent the original work of team members.  Any team submitting a plagiarized submission will be disqualified.
  5. The application may not contain fabricated information about (but not limited to) the following: backgrounds, experience and educational levels of members of the team, stage of product development, product performance claims, or market demographics.
  6. Not every circumstance can be anticipated. USC and participating institutions reserve the right to disqualify any team that violates the rules, regulations, or the spirit of the Competition.
  7. The Competition is presented by USC. USC is not liable for the contest, rules, investment capital, events, or any decisions made by the judges or as part of the competition.

By submitting an application, participants hereby agree to all rules and requirements.

Additional Information

About the Brittingham Social Enterprise Lab

The Brittingham Social Enterprise Lab (BSEL) is a Center of Excellence at the USC Marshall School of Business that equips students, faculty and staff with the business skills and resources to develop market-based solutions to the wicked problems of the 21st century. Through education, community building, research and professional development, the Lab serves as the hub for social entrepreneurial efforts at the university. Read more>>

About Rose Hills Foundation

Founded in 1996, The Rose Hills Foundation is a “responsive” grantmaker that supports a broad range of non-profit organizations serving the people of Southern California in key areas of need, including education, social services, health, arts and culture, civic and community engagement, and recreation. Read more>>

Speciality Family Foundation

Specialty Family Foundation was launched in 2006 by Dr. James B. and Joan C. Peter. Its roots stem from a combination of the Peter family’s faith, passions and values combined with Dr. Peter’s driven, evidence-based, innovative approach to his pursuits and life-changing work through the company he founded, Specialty Laboratories, Inc. Specialty Family Foundation seeks to alleviate the conditions that lead to persistent poverty. Read more>>