Startup Feature: Y Athletics

WHAT THEY DO

“Y Athletics is a men’s premium activewear brand. We spend most of our time on developing new products by incorporating the latest technology and innovations in material sciences. Once we’re satisfied with our products, we usually kick off a crowdfunding campaign to bring the products to life. This helps us gauge the demand for the products and of course also provides us with the funding to manufacture them.”

HOW Y ATHLETICS WAS BORN

“My partner, Sam, who also happens to be a trojan alum, came up with the idea when he was trying to buy a new workout shirt. He was confused by all the options provided by the existing retailers and no single product seemed to stand out from the crowd in terms of quality and functionality. So, that’s what led him to start exploring different avenues to build the best workout shirt himself.”

RECENT SUCCESSES

“In our first crowdfunding campaign on Kickstarter, we raised $250k in pre-orders for our shirts. Since then, we’ve launched our own online store and launched two more campaigns on Kickstarter. In total, we’ve sold about $1.3 million worth of activewear over the past 24 months.”

MOST REWARDING STARTUP EXPERIENCE

“The fact that people genuinely love the products we make. The satisfaction of running into someone wearing a Y Athletics product and talking about how much they love it… or a friend telling me how much his father loves his YA gear. Our core community of backers on Kickstarter usually write back to us to tell us how much they love our products. So that experience overall has been amazing.”

OVERCOMING OBSTACLES 

“We’ve faced obstacles in the past where larger manufacturers have tried to cut off our supply chain. That led to a few months of confusion, legal battles and of course letting our customers down since our shipments were delayed. Our current obstacles are mainly around trying to scale the current operations. Unlike something that’s purely software, it’s much harder to scale the physical infrastructure required to scale our operations.”

ADVICE TO ENTREPRENEURS

“Amongst students, you usually run into two types of people – people who think that they’d never be able to pull off starting their own business because “they’re just not the type,” and then those that are so in love with their ideas that they lose touch with reality and refuse to test out whether there’s actually a market, need or demand for the product they’re building. So, the only advice I would give is to think from a problem-first mentality, and then work backwards to figure out the best solution. Most of the time, people fall in love with a solution rather than a problem.”

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